If we played a word association game and asked you to give me the first three words that come to mind about Apple, Microsoft, Spotify, or even Facebook, what would those words be? You may not like every single one of those companies, but chances are you like at least one. And even if you don’t like them, you know the names of them. If you hate all of them, then think about four brands you like and come up with three words to describe each of them.
For the brands that you like, you’ve been subject to their personal branding for years. In a nutshell, personal branding is what a business does to make others like them and want to do business with them. The term ‘personal branding’ is a bit of a buzzword, but it’s an important business concept. Here are 3 ways you can use your personal branding to get ahead of the competition.
Personal Branding Secret #1 – Back to Client Care Basics
Yes, really. Go back to the basics of client care. When you’re a paying customer, how do you want to be treated? How do you feel if you wait too long at the doctor’s office? How do you feel when you’re accosted by sales people? What if no one calls you back after you leave a message? If you want to get ahead of your competition, be client focused. While The Golden Rule covers it, think about the following: when you spend money, what do you want to get out of it? You want to feel special. You want to feel like you’re getting the most for your money.
Personal Branding Secret #2 – Use Your Secret Weapon
Contact with your target market is your secret weapon. Reach out to them via e-mail, phone, and in person. Ask them what it is that they’d like from your business. What better way for you to determine what your market needs than by asking them? Brilliant, yet simple.
Personal Branding Secret #3 — Profiling Your Ideal Client
To truly know what your potential clients want, you need to know your ideal client. If I asked you to detail your ideal client, what would you tell me? How detailed can you get? Can you tell me about their profession? Their income? Where they live? Their hobbies? There are a ton of questions you could ask yourself to answer in order to build an ideal client persona. This one step can give you great insight into what your best clients will want.
Branding does not have to be difficult. Just think about how you want your clients to see you. Then, make that impression. You’ll be glad that you did.