One of the most common tips for growing an email list is to dangle a carrot in front of your audience. Something that they cannot access unless they sign up for your email list. The age old question is what should you create? Should you create more than one freebie? What does it really take to get that coveted email address for your list? Continue reading “Free Downloadables: Quality Versus Quantity”
If you missed part I (which discusses subject lines), click here.
Alright, so now we’re going to focus on the good stuff – the body of the email. You know, the part where you try to get the people click the thing to do the thing…and hopefully not suffer from “cart abandonment” (which I’m using to represent them not doing whatever it is you want them to do on your site – buy something, sign up for your email list, whatever).
How easy would life be if we could just write:
- “Heyo! I’m selling widgets at 15% off and you want to come and stock up right now!”
- “I have a new online course that teaches you X. Sign up right now.”
Copywriting makes up the bulk of what I do for a living. Of course, when most people hear or read the word “copywriting,” they think of commercials, online advertisements, and product descriptions. Copywriting is something that is done to gain attention of a certain target market. Continue reading “Secrets to Email Marketing, Part 1”
If you’re in business, you need content. When I say content, it could be blog posts, articles, social media posts, brochures, web page copy, product descriptions…the list goes on and on. Even if you plan to advertise who you are and what you do via video or podcast, you’re going to need (yep, you guessed it) content. For many people, the idea of content creation … Continue reading How to Create Stress-Free Content
If we played a word association game and asked you to give me the first three words that come to mind about Apple, Microsoft, Spotify, or even Facebook, what would those words be? You may not like every single one of those companies, but chances are you like at least one. And even if you don’t like them, you know the names of them. If you hate all of them, then think about four brands you like and come up with three words to describe each of them.